Category
Website Design
Brand Identity
Design System
Role
UI Design
Graphic Design
Marketing
Programs
Sketch
Invision
EDA, Inc. is a top-of-the-house human capital firm specializing in executive development, leadership coaching, and culture development software. While working there, I worked along side the Chief Design Officer to update EDA's branding and designing a responsive website that showcases their wide variety of resources including coaching, culture development software, and turnkey solutions to enhance organizational cultures and leadership capabilities.
Challenges : Overhaul of the website's user interface and user experience, aligning it with contemporary design principles and leveraging creativity to achieve a visually appealing and functional outcome.
Objective : Enhance the company's online presence through a responsive website and updated design system.
Process: Develop a brand system that is implemented through the site each landing page, menu, forms and interactions with use of Sketch and Invision.
